The trusted system for ambitious men who want to perform at their best, enjoy more freedom, and feel fully present in work and at home.
A-Game helps ambitious men build the mindset, habits, and emotional intelligence to think clearly, perform under pressure, and switch off properly without fear, guilt, or overthinking while running the show.
WHAT IS A-GAME?
A-Game is a private network for ambitious founders across Yorkshire.
Helping you to stop being the bottleneck, increase profits and create more freedom in your life and business.
You’ve read all the books, listened to the podcasts and attended the masterminds. So why have you stagnated?
You don’t need more information; you need accountability and implementation.
With transformational coaching, daily accountability, in-person events, retreats and a community of like-minded founders, we help you create more alignment across your business, health and life because success means very little if it comes at the expense of everything else
Private Network
Join a trusted network of ambitious founders who understand the pressures, responsibilities and challenges that come with building a business. Real conversations, genuine support and accountability from people who get it.
Masterminds
Join focused mastermind sessions with other ambitious founders where we focus on mindset, personal breakthroughs, and gain fresh perspectives on business and life.
Private Coaching
Work directly with the Adam’s and the A-Game team to overcome obstacles, improve decision-making and create meaningful change where it matters most.
Monthly Events & Retreats
Step away from the day-to-day and invest time in yourself through boardroom events, founder hikes, retreat days and transformational experiences.
Group Coaching
Deep dive coaching sessions with peers & mentors to tackle your biggest challenges together. Learn alongside like-minded founders in a supportive environment.
Health & Performance
Improve your energy, wellbeing and resilience through personalised health testing, nutrition guidance and practical strategies designed to help you perform at your best.
Here's What We See In Most MEN
YOU STRUGGLE TO SWITCH OFF
SUCCESS NEVER FEELS LIKE ENOUGH
YOUR HEALTH TAKES A BACK SEAT
YOU AREN’T FULLY PRESENT WITH YOUR FAMILY
YOU’RE FEARFUL OF THE CAREER FAILING
YOU KNOW SOMETHING NEEDS TO CHANGE.
YOU’RE SUCCESSFUL ON THE OUTSIDE, BUT SOMETHING STILL FEELS OFF.
YOU DON’T NEED ALL OF THESE TO BE TRUE. JUST ONE IS ENOUGH TO FEEL UNFULFILLED.
THE A-GAME PROGRAMME SOLVES THESE ISSUES AT THE ROOT.
What our members Say
MOST FOUNDERS FOCUS ON FIXING THEIR BUSINESS.
WE FOCUS ON STRENGTHENING THE PERSON BEHIND IT.
Awareness is where getting back on your A-Game begins.
Most ambitious men are good at solving problems, pushing through and getting things done. But that can also mean spending years ignoring the habits, beliefs and behaviours that are quietly holding them back.
Through reflection, coaching and honest conversations, we help you understand what is really driving the way you think, act and respond in work, in business, at home and in the rest of your life.
The goal is simple: see yourself more clearly, take greater responsibility and make better decisions about the man you want to become.
Key Areas
- Self-awareness
- Emotional awareness
- Behavioural patterns
- Honest reflection
- Personal responsibility
PILLAR #2: GROWTH
Growth doesn’t happen by accident.
Whether it’s your business, work, health, relationships or mindset, growth requires intention, challenge and consistent action.
Together we’ll identify where you’ve become stuck and create a clear path forward.
Key Areas
- Personal development
- Leadership growth
- Confidence
- New challenges
- Skill development
PILLAR #3: ALIGNMENT
Alignment is when your actions match your values.
Many men know what matters most but struggle to live in accordance with it. This pillar focuses on creating consistency between who you are, what you say and how you live.
Key Areas
- Values
- Purpose
- Priorities
- Boundaries
- Life design
PILLAR #4: MINDSET MASTERY
Your mindset shapes every decision you make.
Learn how to manage thoughts, emotions and setbacks more effectively so you can lead yourself and others with greater clarity and confidence.
Key Areas
- Resilience
- Self-talk
- Confidence
- Stress management
- Emotional control
PILLAR #5: ENERGY
Health feeds performance.
Your energy influences everything from your productivity and focus to your relationships and wellbeing.
We help men optimise their physical and mental energy so they can perform at their best.
Key Areas
- Sleep
- Nutrition
- Exercise
- Recovery
- Sustainable performance
THE A-GAME EXPERIENCE
A private network, framework and experience designed to help men create lasting alignment in work, health and life.
BOARDROOMS
Work directly alongside other ambitious men in a dynamic group setting where nothing is off the table. From leadership and business/work challenges to health, mindset and relationships.
RETREAT DAYS
Step away from the noise, reset your priorities and reconnect with what matters most through transformational experiences in the Yorkshire Dales.
GROUP HIKES
Some of the best conversations happen away from a boardroom table. Join fellow men on guided hikes designed to create space for reflection, connection and growth.
HEALTH & PERFORMANCE
Health feeds performance. Through advanced blood and DNA testing, personalised plans and ongoing support, we help you optimise the energy required to perform at your best.
what's included?
When you sign up to the A-Game programme, you’re not just giving us your money and your time.
You’re giving us your trust.
And we don’t take that for granted.
There are actually three programmes we offer – Access, Partners & Elite. We encourage our Founders to choose the level that best suits their needs and ambitions at a given point in their lives.
When you sign up, we’ll get you fully on-boarded so you know exactly what to expect from the programme – including those early impact results from your very first week with us. Because transformation doesn’t happen through information alone. It happens through accountability, action and being surrounded by the right people.
In addition to the above in-person experiences, here’s what else is on offer:
ACCOUNTABILITY
Weekly (and even daily) accountability check-ins to make sure you’re on track and benefiting from the programme to the maximum.
WEEKLY MASTERCLASSES
Online live masterclasses include time for Q&A and resolution of challenges and bottlenecks. Available on demand to fit your schedule.
DIRECT ACCESS
Access to both Adams (and our A-Game Team) throughout the duration of your time and space with us on the programme. Learn from the best.
HEALTH MOT
A full Health MOT, starting with an at-home Wellman Blood Test administered by one of our Registered Nursing colleagues. The results and report from this quick test will help us tailor a nutrition, fitness, and supplement plan to optimise your health and wellbeing throughout the programme – and beyond.
PRIVATE COMMUNITY
A private community for you and your fellow men. You’re likely in enough distracting group chats already, so this one is less a random chat for procrastination and more of a focussed channel for action and accountability.
COURSES & RESOURCES
As standard, you’ll also have access to our ‘A-Game Way’ course, our popular ARC course, and our wide library of resources, plans, and tools to support you with anything you may need or think of during the programme.
CHOOSE THE RIGHT PACKAGE FOR YOUR GROWTH
OUR MEMBERSHIP PACKAGES
Access
Network, accountability & transformational experiences.
6 MONTHS
- 90 Minute Deep Dive Onboarding Session
- Direct access to the founders and team of experts
- Daily accountability and regular check-ins
- Weekly masterclasses
- 2 hour deep dive session with one of the founders (after 90 days)
- 3 x In-person Boardroom Events
- 3 x In-person Retreat Days
- Access to our private community, courses, masterclass replays, tools and resources.
£1000
per month + VAT
MOST POPULAR
Partners
Network, accountability & transformational experiences,
with personalised coaching, implementation & health optimisation.
12 MONTHS
- 90 Minute Deep Dive Onboarding Session
- Direct access to the founders and team of experts
- Daily accountability and regular check-ins
- Weekly masterclasses
- 2 hour deep dive session with one of the founders (after 90 days)
- 3 x In-person Boardroom Events
- 3 x In-person Retreat Days
- Access to our private community, courses, masterclass replays, tools and resources.
- 6 x Private 1-1 Coaching Sessions
- Wellman Blood Test
- Personalised Health Plans
- Additional Deep-Dive Session
- Additional Support
- BONUS: First Refusal to Yearly Retreats
£1000
per month + VAT
BY INVITATION • LIMITED AVAILABILITY
VIP
For founders who want the highest level of access, accountability and personalised support from A-Game.
VIP goes beyond our core membership, with greater proximity to the A-Game team, deeper accountability and a more personalised approach to your life, business, health and performance.
More access. More accountability. More eyes on the areas where you’re getting in your own way.
Places are strictly limited and offered following an initial conversation with the A-Game team.
MEET THE FOUNDERS
The perfect balance of performance & fulfilment
Together, Adam Smith and Adam Mayhew bring decades of experience across business, leadership, mindset, health and high performance. Their approach combines coaching, accountability, practical strategy and the power of being around the right people — helping ambitious men perform at their best in business, at home and in every area that matters.
Adam Mayhew
Co-Founder
Adam Mayhew is an entrepreneur and transformational coach who helps founders grow successful businesses without sacrificing their health, relationships or peace of mind. Combining mindset, performance and wellbeing, he helps ambitious business owners gain clarity, make better decisions and perform at their best. Adam is also a qualified Nutritional Therapist, Mindfulness Teacher and CNHC-registered Health Practitioner.
Adam Smith
Co-Founder
Adam Smith is an entrepreneur, transformational coach, NLP practitioner, and Timeline Therapist who helps ambitious men overcome the unconscious patterns holding them back. By combining real-world experience with behavioural psychology, he helps men build confidence, make better decisions and perform at a higher level in business and life without sacrificing themselves in the process.
Frequently Asked Questions
A-Game is for ambitious men who want to perform at a high level without neglecting the rest of their life. Men who want to do well in their career, look after their health, be happier at home and spend more time around people who push them forward.
We focus on the areas that have the biggest impact on how you perform and how you feel — mindset, health, relationships, habits, confidence, accountability and the way you show up day to day.
Our events are designed to get you out of the normal routine and into the right environment. Depending on the event, that could include coaching, honest conversations, reflection, business and life discussions, movement, breathwork, challenges and time with like-minded men.
A-Game is designed to fit around a busy life. The more you put into the coaching, events and community, the more you will get from it, but the aim is to help you perform better and become the best version of yourself, not to give you another thing to manage
We’ll talk about where you are now, what is working, what is not and what you want to improve. We’ll then explain how A-Game works and decide together whether it is the right fit.
THE NATURAL NEXT STEP...
A-Game helps ambitious men perform at their best and create real freedom.
If something isn’t working and you’re ready to do something about it, tell us what’s going on below.