About Us
In truth, this page is less ‘About Us’, and more ‘Why us?’
Our clients invest good money to work with us on the Aligned Founder programme, so we know they’ll want to know for sure we’re the right team to support them for the days, weeks, and months ahead.
As a Founder with big ambitions and high standards, you’ll want to know about the
qualifications that prove we’ve got the education and accreditation to do what we do.
But more importantly, you’ll want to understand our beliefs and lived experiences that
have helped shape this programme that’s changing so many Founders’ lives for the
better.
With the Aligned Founder, our work isn’t something we do. It’s something we live.
Adam Smith
I’m a big believer in the impact of unlocking the unconscious mind, so training in Neuro Linguistic Programming (NLP) has become such a huge part of my coaching
work. I’m also a Timeline Therapist, and this really helps my clients to remove their
blockers and their feelings of being ‘stuck’ – in life, or in business. I’m nothing if not
an advocate for deeper connection in humans. We live in a world where everyone’s
looking for a quick fix, or for shortcuts, or for AI to swoop in and somehow save
them… and I just don’t live or work like that. If I can help our clients find, create, and
experience deeper connection, then I’m doing the best job possible. All good
coaches work with a coach themselves, so coaching is always a non-negotiable part
of my own development.
For me, an Aligned Founder is someone whose behaviours and actions truly match
their values. They’re someone who doesn’t just find fulfilment and purpose, they
create those things in their lives, too. You can try every fad in fashion or go through
years of therapy and never experience the breakthroughs that I’ve professionally
proven I can help my clients make in under 60 minutes of simply sitting down to do
the proper inner work. It’s a bold claim, but I’m a bold guy – and I’ve got the bold
results to prove it.
Though I truly believe that going alcohol-free was a huge and positive turning point in
my own life, there was a real feeling of losing my sense of self and not knowing who
I really was once I stopped drinking alcohol. I had become a people pleaser and
wore a kind of mask most of my life due to never feeling good enough as myself. I
created a character in the hope that people would like me and accept me, but in
reality, it made everything worse and I suffered so much more because of it. I ran a
successful business, but I knew it wasn’t enough, and it felt more like a job than
something I was in control of and enjoying. I’ve done a lot of inner work to be who I
am and where I am today, and now my own purpose is to make sure I can help
fellow Founders find theirs.
