A Private community of founders who want to build a life and business they love without sacrificing health, relationships, or peace of mind.

Yorkshire-based. Built for 6 & 7 figure founders across the North of England.

WHAT IS ALIGNED?

Aligned Founder is a community and transformational coaching programme for ambitious founders across Yorkshire and the North of England.

It's designed for founders who have built something meaningful, but know there's more to life than chasing the next milestone.

Through coaching, accountability, events, retreats and a community of like-minded founders, we help you create more alignment across your business, health and life.

Because success means very little if it comes at the expense of everything else.

Exclusive Community

Join a trusted network of ambitious founders who understand the pressures, responsibilities and challenges that come with building a business. Real conversations, genuine support and accountability from people who get it.

Masterminds

Join focused mastermind sessions with other ambitious founders on mindset, personal breakthroughs, to solve challenges and gain fresh perspectives on business and life.

Private Coaching

Work directly with Adam, Adam and the A-Game team to overcome obstacles, improve decision making and create meaningful change where it matters most

Monthly Events & Retreats

Step away from the day-to-day and invest time in yourself through boardroom events, founder hikes, retreat days and transformational experiences.

Group Coaching

Deep dive coaching sessions with peers & mentors to tackle your biggest challenges together. Learn alongside like-minded founders in a supportive environment

Health & Performance

Improve your energy, wellbeing and resilience through personalised health testing, nutrition guidance and practical strategies designed to help you perform at your best.Text

Here's What We See In Most Founders

YOU STRUGGLE TO SWITCH OFF

SUCCESS NEVER FEELS LIKE ENOUGH

YOUR HEALTH KEEPS SLIPPING DOWN THE LIST

YOU’RE PRESENT IN BODY, ABSENT IN MIND

THE PRESSURE FOLLOWS YOU HOME

YOU KNOW SOMETHING NEEDS TO CHANGE

THE BUSINESS IS WORKING.
BUT THE FOUNDER ISN’T ALIGNED

YOU DON’T NEED ALL OF THESE TO BE TRUE. JUST ONE IS ENOUGH TO FEEL UNFULFILLED.

THE ALIGNED FOUNDER SOLVES THESE ISSUES AT THE ROOT. 

MOST FOUNDERS FOCUS ON FIXING THEIR BUSINESS. WE FOCUS ON STRENGTHENING THE PERSON BEHIND IT.

THE ALIGNED FOUNDER EXPERIENCE

More than coaching. A community, framework and experience designed to help founders 

create lasting alignment in business, health and life.

BOARDROOMS

Work directly alongside other ambitious founders in a dynamic group setting where nothing is off the table. From leadership and business challenges to health, mindset and relationships.

RETREAT DAYS

Step away from the noise, reset your priorities and reconnect with what matters most through transformational experiences in the Yorkshire Dales and Peak District.

FOUNDER HIKES

Some of the best conversations happen away from a boardroom table. Join fellow founders on guided hikes designed to create space for reflection, connection and growth.

HEALTH & PERFORMANCE

Health feeds performance. Through advanced blood and DNA testing, personalised plans and ongoing support, we help you optimise the energy required to perform at your best.

what's included?

When you sign up to the Aligned Founder programme, you’re not just giving us your money and your time.

You’re giving us your trust.

And we don’t take that for granted.

The are actually two programmes we offer – Aligned Founder and Aligned Access. We encourage our Founders to choose the level that best suits their needs and ambitions at a given point in their lives.

When you sign up, we’ll get you fully on-boarded so you know exactly what to expect from the programme – including those early impact results from your very first week with us. Because transformation doesn’t happen through information alone. It happens through accountability, action and being surrounded by the right people.

And from there? Here’s what’s on offer:

CHOOSE THE RIGHT PACKAGE FOR YOUR GROWTH

OUR MEMBERSHIP PACKAGES

MOST POPULAR

Aligned Founder

Six-month transformational coaching programme

£7,000 + VAT

APPLICATION ONLY

Aligned Access

A deeper level of support for founders committed to lasting transformation.

£15,000 + VAT

MEET THE FOUNDERS

The perfect balance of performance & fulfilment

Together, Adam Smith and Adam Mayhew bring decades of experience across business growth, leadership, mindset and health. Their combined approach blends proven business strategies, transformational coaching and powerful networks that unlock sales, partnerships and opportunities—helping founders achieve exceptional results while staying aligned with what matters most.

Adam Mayhew

Co-Founder
Adam Mayhew is an entrepreneur and transformational coach who helps founders build successful businesses without sacrificing their health, relationships or peace of mind. Drawing on his own journey through burnout, alcohol dependency and feeling disconnected despite outward success, he helps ambitious business owners develop greater clarity, resilience and self-awareness. His coaching combines mindset, performance and wellbeing to help founders make better decisions, improve their energy and create a life that feels aligned with the success they have worked hard to achieve. Adam is a qualified Nutritional Therapist, Mindfulness Teacher, and CNHC-registered Health Practitioner.

Adam Smith

Co-Founder
Adam Smith is an entrepreneur, transformational coach, NLP Practitioner and Timeline Therapist with extensive experience building businesses, leading teams and developing high-performing client relationships. Combining strong commercial acumen with deep expertise in human behaviour, he helps founders overcome the unconscious patterns that limit growth, leadership and fulfilment. Known for his ability to build trust quickly, create meaningful connections and challenge clients to think differently, Adam has helped business owners improve performance, increase confidence and achieve sustainable success without compromising who they are.

500+

Client Success Stories

£10M+

Revenue Influenced & Referred Between Members

1000+

Coaching Sessions Delivered

What our members Say

"Working with Adam and Adam over the past two years has been a life changing experience. A-Game is a really special and unique business they have an offering no one else does. Becoming a client was one of the best things I ever did and I am 100% certain that will be my opinion for the rest of my life."
James Robson
Co-Founder & CEO, FundOnion
"I have been engaged with Adam and A-Game for well over a year now. Through regular one-to-one sessions, group coaching, and immersive retreats, I can confidently say that working with Adam has not only been a delight but has truly transformed my life. His ability to motivate, challenge, and support in equal measure makes every interaction meaningful and impactful. I would wholeheartedly recommend Adam to anyone looking to take their life, mindset, and performance to the next level."
Matt Simpson
Founder, Lucent Glass
"A-Game has changed my life. Adam is incredibly skilled at identifying the RIGHT problems and identifying the RIGHT solutions. He knows how to get in your head and help you steer the ship in the right direction. Along with his business partner Adam Mayhew, they're a force to be reckoned with, having these guys in your corner is one the BEST investments you'll ever make. They genuinely care. Put your faith in them, go all in on them."
Connor Clayton
Director, Precision Edits

Frequently Asked Questions

Aligned Founder is for ambitious founders, business owners and leaders who want to create more fulfilment, presence and alignment in business and life. Combining coaching, events, accountability and community, the programme is designed for those who want to grow alongside a network of like-minded founders. Most events take place across Yorkshire and the North of England, so regular attendance will help you get the greatest value from the experience.

Not exclusively. While business challenges are often discussed, our focus is on strengthening the founder behind the business through mindset, health, relationships, leadership and accountability.

Every event is designed around connection, growth and implementation with other ambitious founders.

Depending on the event, you can expect a mixture of coaching, mastermind discussions, practical workshops, networking, health and performance sessions, and open conversations around the challenges of building a business whilst maintaining your health, relationships and sense of purpose.

Some events are focused on business and leadership, whilst others are designed to help you step away from the day-to-day, gain perspective and reconnect with what matters most.

Above all, Aligned Founder events are built to create genuine relationships and a trusted community of founders who support, challenge and inspire one another.

Whether we’re in a boardroom, on a retreat, or hiking in the Yorkshire Dales, you’ll leave with greater clarity, stronger connections and practical actions to take back into your business and life.

Most founders attend the weekly sessions, engage with the community and participate in the events that fit their schedule. The programme is designed to support busy business owners.

During the discovery call we’ll learn more about you, your business and your goals for the next 6–12 months. Wherever possible, we encourage prospective members to attend an event or meet-up before joining, giving you the opportunity to experience the community and ensure Aligned Founder is the right fit for you.

THE NATURAL NEXT STEP...

If you would like to attend any of our upcoming Aligned events, then please book a call with Adam below.